We were delighted to be invited to showcase our new collections at the Annual Irish Collective Fashion show at City Hall in aid of Dementia - St Josephs Shankill.

Each model carried a yellow letter to form the word FREEDOM.


Yellow is a symbol for optimise and happiness, Freedom for someone living with dementia, is being accepted for who they are without condition or compromise, regardless of their illness.

Our Emotions and Feelings will always remain long after memories are forgotten. We are emotional beings.  So we need to embrace the freedom to care for people in a way that revolves around our own emotions and feelings, so we can truly connect and support people who no longer may have the cognitive capacity to make sense of their own feelings.  The freedom to express our feelings really matter and we must support people without inhibition or apology.

We need to be open, accepting, compassionate and free.


Learn more about St Josephs Shankill

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