Póg By Melissa Curry Launches on Aer Lingus
Póg By Melissa Curry
Póg partners with Aer Lingus.
We have designed a product in response to the gap in the Irish gift market. It offers a new and different narrative than traditional offerings such as the claddagh ring. The younger market have different values and tastes and the Póg caters to this. It’s fun, creative and modern with a twist.
The Póg range celebrates the Irish connection and love in all its various forms. Póg (Irish for Kiss) carries a sense of fun and charm to everyone who wears it. Póg makes for an excellent non-traditional gift for a friend or loved one to foster the Irish & human connection. Designed to celebrate and connect the imagination and magic of the Irish culture and our diverse population, for all who visit or live far away. Give a Póg to share the magic of an Irish kiss. Share your pride.
How you wear your Póg is up to you, is your heart open or closed? Wearing your Pog upright will show your heart is closed and if you wear your Pog with the ‘X’ design exposed your heart is open.
In an age of uncertainty and societal shifts, there is peace of mind in the fact we are connected wherever we go. For example, according to the U.S census, an estimated 80 million people worldwide claim Irish descent, which includes more than 36 million Americans who claim Irish as their primary ethnicity. For anyone who has travelled to the U.S., you will be very familiar with the ‘’I’m Irish!’’ response when you say you are from Ireland. There is a sense of pride in being from a small little green isle. Having lived abroad for 15 years, this is something that inspired Melissa when designing this collection.
Now, exclusively on Aer Lingus, Ireland’s most reputable airline. The Póg will be available in flight on the 1st of August.
The Póg is made with Sterling Silver & comes in various colours. We have chosen red for Aer Lingus. Made with sustainable materials and packaged with absolutely 0 plastic… opting for biodegradable packaging, Póg is a statement of sentiment and care for our planet.
With Melissa’s conscious approach to her brand ethos. Melissa has developed a circular economy and fully conscious pipeline… every body gains from production right down to the planet. Melissa is an advocate for mental health, to incorporate this to her designs, for every Póg, we donate €1 to Jigsaw Mental Health, a charity in Ireland focusing on the wellbeing of young people all over the country.
‘We acknowledge people every step of the way , and celebrate the “Human Victory”.
Background/Career:
MC was born in Sligo and had her formal education in Dublin. At 17, she packed her bags and went to Paris to pursue her dreams as a creative, first perfecting her French at the Sorbonne and later she studied visual communication at the Académie Charpentier. After extensive travelling in Africa and Asia and Middle East, Melissa turned her love of colour and celebration to the finer details leading her to jewellery and accessory designing. Melissa worked her way up the fast-paced fashion industry, launching her first collection in L'Eclaireur Paris in 1997. Her debut at Paris fashion week saw Melissa’s thought-provoking and fresh approach to design catching on.
Liberty of London picked Melissa. C up shortly after her debut choosing her to spearhead their Millennium Advertising campaign which catapulted her work all over the world. Her name and distinct brand Melissa C. immediately made impact and became a much sought-after label-landing in global boutiques in NY, Japan, Paris (Le Bon Marche, Bon@Philippe Starck,) London. Melissa’s regenerative vision and powerful design brought collaborations with leading brand names such as Absolut, Swarovski, Toni & Guy, Philippa Starck@ Bon, all of whom commissioned her to collaborate on one off projects with her fresh and exciting concepts, narrative and visionary drive.
Website : byosmelissacurry.com
Mail : M@melissacurry.com
Tel : +353872827957
Linked In : MelissaJCurry
Instagram : BYOSbymelissacurry
Twitter : @melissacsuccess